The market place for fresh flowers and decorative plants, bouquets and ready-made floral arrangements
Fresh flowers, plants and ready-made flower arrangements are becoming significantly more important in the retail trade as a complement to seasonal and festive decoration. Floradecora, the market place for ordering immediately available cut flowers and decorative plants, to be held in Frankfurt am Main in the Galleria 1, picks up on this trend. The innovative exhibition concept, which takes place at the same time as Christmasworld, creates a perfect link between fresh flowers and seasonal decoration. You can find all the relevant information about Floradecora here.
Fair impressions 2018
Floradecora – the movie!
The slogan for what awaits you in Frankfurt am Main is ‘The freshest way in floral business’. Don’t miss out on the opportunity to make new business contacts in this innovative market place. What makes Floradecora different from other trade fairs? Discover the subtle differences in the video.
The special nature of products on display at Floradecora
There is a major trend these days for fresh, convenience items. Above all, what people want are easy-care and long-lasting products, which give them pleasure; they are keen to bring more fresh greenery into their homes or to give it as a gift to others. The easier things are to deal with, the better. And that is what the suppliers at Floradecora specialise in.
The range of products at Floradecora 2018 includes, for example, roses, gerbera, lilies, lisianthus, tulips, chrysanthemums, orchids and poinsettia, as well as Christmas trees, bamboos, cacti and succulents. Everything is ‘ready to order’ and can be used for any and every season of the year.
Come and be inspired!
Why Floradecora is the right place for you
At Floradecora, you will discover all kinds of fresh ideas for selecting a suitable range of things to sell, increasing turnover and encouraging customer loyalty. The combined range of ‘fresh flowers and decorations’ at the show offers you new possibilities for enthusing your customers – be it in garden centres, DIY stores, builders’ merchants, florists’ shops, supermarkets, discounters, gift shops, food stores or furniture retailers.
The advantages at a glance
- Meeting place for top suppliers and buyers
- Easy-to-view display tables for fresh flowers and plants enable you to quickly compare products. Clearly visible labels with relevant product information direct you to the exhibition stand of the relevant supplier.
- In the Flower Circles of the exhibitors, you will be able to get ideas for displaying and selling fresh flowers and plants in your shop.
- Take advantage of the concurrently-held Christmasworld, Paperworld and Creativeworld. You can find out about both ‘fresh’ and ‘hard’ decorations at the same venue – and thus put together a suitably coordinated range of products for sale.
Garden centres, DIY stores, florists, hoteliers, event planners and gift boutiques need attractive presentations which can be incorporated into their range without great expense. It is precisely to these needs that we have tailored our products, and the concept is enjoying great success. Our stand was already full on Friday.
The buyers at Floradecora are focused primarily on Christmas; for us, that is just perfect. That opens up new sales opportunities for us and new sales potential for the buyers. We have been talking with a major furnishing chain which we would not have reached on any other platform.
The quality of the visitors was perfect. We reached the target group we wanted to reach – interior design and event planners. That is new business for us and thus very interesting.