Fast accesses

26 – 29.1.2018, Frankfurt am Main

Welcome to Floradecora

The new order platform for fresh flowers and ornamental plants from 26 – 29.1.2018 in Frankfurt am Main

Discover fresh ideas for products, sales and customer relationship management at Floradecora in Hall 11.1 in parallel with Christmasworld. The combined trade fair offer of "Fresh flowers + decorations" promises a host of new opportunities to inspire your customers in the shop – whether in garden centres, DIY stores, florists, supermarkets, discounters, gift boutiques, food stores or furniture stores.

The next Floradecora will be held from 26 – 29.1.2018:

Save the Floradecora 2018 date in your calendar (ICS, 6.08 KB)

Save the Floradecora 2018 date in your calendar

Exhibitor statements about Floradecora

“Garden centres, DIY stores, florists, hoteliers, event planners and gift boutiques need attractive presentations which can be incorporated into their range without great expense. It is precisely to these needs that we have tailored our products, and the concept is enjoying great success. Our stand was already full on Friday.”

FleuraMetz, Nancy van Kleef-van Duijvenbode

“The buyers at Floradecora are focused primarily on Christmas; for us, that is just perfect. That opens up new sales opportunities for us and new sales potential for the buyers. We have been talking with a major furnishing chain which we would not have reached on any other platform.”

Arbodania A/S, Michael Schnor, sales director

“We find the premiere of Floradecora very inspiring and international. The atmosphere is very pleasant and meetings have gone well so far. We had many new interested buyers. We noticed a very large number of florists, which we found interesting, since they are very receptive to new ideas for floral designs and flower arrangements.”

Barendsen Flowers Aalsmeer, Caroline Haakman

“From Floradecora we expected new target groups and direct contact with buyers, less with exporters. That is what happened. The quality of the visitors was good. Their interest was genuine. They also included some German garden centres. We are looking forward very positively to the way things go.”

Edelcactus, Harold Burger, sales manager

“The quality of the visitors was perfect. We reached the target group we wanted to reach – interior design and event planners. That is new business for us and thus very interesting.”

Primera Fashion Flowers, Jasper Veldt, sales manager

Fresh flowers, plants and seasonal flower arrangements are becoming increasingly important in the retail trade as an addition to seasonal and festive decorations. With its innovative exhibition concept, the new order platform for immediately available cut flowers and ornamental plants picks up on this trend and creates the perfect link between fresh flowers and seasonal decorations.

The new fresh products in Hall 11.1 includes roses, gerbera, lilies, lisianthus, tulips, chrysanthemums, orchids, poinsettias and Christmas trees, as well as bamboos, cacti and succulents. Everything is ready to order and directly relevant for every season.

Good reasons to visit Floradecora:

  • Order seasonal decorations as well as fresh flowers and plants at the same time at a single location – Frankfurt am Main in January.

  • Clearly organised product tables for fresh flowers and plants enable you to compare products quickly.

  • Highly visible labels with product information direct you to the exhibition stands of the relevant suppliers.

  • At the Concept Area you'll find a wealth of ideas for presenting and selling fresh products in your shop.

  • The Farmhouse offers an array of workshops and lectures on managing the market potential of fresh flowers and plants.

Benefit from the ideal interplay of floral products and seasonal decorations and let your business bloom.

Exhibitors at Floradecora 2017

PT Creations
Vreeken Bouvardia
Dümmen Orange
Royal FloraHolland
Bunnik Plants
De Haan Group
Arbodania A/S
Barendsen B.V.
Dutch Flower Group B.V.
Gebroeders van der Lugt B.V.
Goedegebuure Natural Decorations B.V.
Heembloemex Deco B.V.
Vreugdenhil Bulbs & Plants