Fast accesses

26 – 29.1.2018, Frankfurt am Main

Statements about Floradecora 2017

Floradecora 2017

Arbodania A/S, Michael Schnor, sales director:

“The buyers at Floradecora are focused primarily on Christmas; for us, that is just perfect. That opens up new sales opportunities for us and new sales potential for the buyers. We have been talking with a major furnishing chain which we would not have reached on any other platform.”



Barendsen Flowers Aalsmeer, Caroline Haakman:

“We find the premiere of Floradecora very inspiring and international. The atmosphere is very pleasant and meetings have gone well so far. We had many new interested buyers. We noticed a very large number of florists, which we found interesting, since they are very receptive to new ideas for floral designs and flower arrangements. Buyers from concept stores or the furniture trade could be found here and there.

The concept has the potential to grow further. A foundation has been laid which seems quite different from anything we are familiar with so far and gives a good impression immediately.”



Bunnik Plants, Jan Bier, account manager:

“The great advantage of Floradecora is that we reach other customers who are searching for their goods from another angle. For instance, buyers from hotels in search of a new table decoration for their restaurants.

Strong order business can be clearly seen in the Christmasworld halls. We find the concept of the fair and form of presentation to be unique, and that is why we like to be here. We have not seen this previously in such a form.”



De Haan Group, Thomas Schulz, sales manager for Germany, Austria and Switzerland:

“Our target group are garden centres, for which we are developing new presentation concepts. So decision makers and managing directors are particularly important to us. Those who were there were very interesting and international. A start.”



Dutch Flower Group, Roy Vijverberg, sales manager:

“The number of visitors wasn’t bad; above all, they were international, and we believe in the concept of Floradecora, too. We see potential here; one thing or another just needs to be smoothed out. We continue to be interested and excited.”



Dümmen Organge, Rokus Hassefras, marketing manager:

“In general I am cautiously positive. Floradecora has potential, due to its proximity to Christmasworld. I anticipate new business, completely new sales channels, hotel chains or fashion chains. It is bound to grow even more strongly.”



Edelcactus, Harold Burger, sales manager:

“From Floradecora we expected new target groups and direct contact with buyers, less with exporters. That is what happened. The quality of the visitors was good. Their interest was genuine. They also included some German garden centres. We are looking forward very positively to the way things go.”



FleuraMetz, Nancy van Kleef-van Duijvenbode:

“Garden centres, DIY stores, florists, hoteliers, event planners and gift boutiques need attractive presentations which can be incorporated into their range without great expense. It is precisely to these needs that we have tailored our products, and the concept is enjoying great success. Our stand was already full on Friday.

We concentrate on customers who want to buy emotions, who want to tell something, where fresh products fit very well. After all, the customer expects an experience when entering the shop.”


Gebroeders van der Lugt, van de Lugt, proprietress:

“We are entirely satisfied with Floradecora. We took an initial look last year; it has turned out, as we thought, that Frankfurt is the right place. We were able to speak with the right people – florists and wholesalers.”



Goedegebuure Natural Decorations, Willem Goedegebuure, proprietor:

“The set-up at the fair is outstanding, the organisation of Floradecora really good. We have also been able to have interesting meetings with international buyers – mainly with florists and garden centres. A good start.”



Greenflor, Martien van den Berg, sales manager:

“I am entirely satisfied with Floradecora, even enthusiastic. We have been able to make a series of good contacts; interested parties came from Japan, Russia, Estonia, the German-speaking countries, Italy and Portugal.”



LG Flowers, Joyce Lansbergen, proprietress:

“Considering that this is the first time the fair has been held, I am satisfied. But it ought to go better next year – particularly with a view to Christmasworld. The visitors are very international.”



Primera Fashion Flowers, Jasper Veldt, sales manager:

“The quality of the visitors was perfect. We reached the target group we wanted to reach – interior design and event planners. That is new business for us and thus very interesting.”



PT Creations, Hans Rietveld, sales manager:

“To show how large our range and our possibilities are – this was our aim at Floradecora. We reached exactly the target group which interests us: garden centres and retailers. The quality of Floradecora is just right. We are satisfied.”



Zentoo, Danny van Uffelen, sales:

“Floradecora has fulfilled our expectations. We wanted to approach new target groups who are looking for convenience products. That doesn’t work at conventional floral-products fairs. But here, with a very high quality of visitors.”