Fast accesses

26 – 29.1.2018, Frankfurt am Main

Know-how and fresh perspectives for your business

Das Eventprogramm der Floradecora

A series of lectures and workshops offer free input for your business from well-known industry experts. Here you'll gain inspirations as well as specific ideas for added success. Discover the wealth of possibilities offered by fresh flowers and plants! The programme of events at Floradecora creates a professional framework. As a buyer you can

  • expand your knowledge of fresh flowers and plants, as well as logistics and sales

  • develop new sales opportunities

  • gain inspirations for your product range and store design

  • talk to producers and service providers

At the centre of Floradecora: the Farmhouse (Hall 11.1 D50)

The Farmhouse at Floradecora

The Farmhouse in Hall 11.1 D50 is the one-stop destination for anyone who wants to acquire valuable retail knowledge or deepen their understanding of the industry. Discover everything you need to know about making a successful start with fresh products from industry experts. How do you manage fresh products and generate additional revenue? What are the basic prerequisites that your business should fulfil? What are the particular things to look out for in terms of ordering and logistics? And which products match your offering? These and many other questions will be answered and promise direct access to lucrative additional business.

The Farmhouse also offers a series of interesting panel discussions and workshops with inspirations for your business.

"Surprise, Surprise" special presentation (Galleria 1)

special event „Surprise, Surprise“

Emotional appeal is vital these days for more success at POS. Fresh flowers and plants in perfect combination with seasonal and festive decorations are a guarantee for successful emotionalisation. Discover countless ideas for window display and shop design in the “Surprise, Surprise” special presentation at Christmasworld in Galleria 1, as well as large-scale decorations with which to enthuse your customers!

Christmasworld

Christmasworld Keyvisual

With Floradecora and the parallel Christmasworld, you have the benefit of two trade fairs that ideally complement each other. In addition to fresh flowers, plants and stylish arrangements, the decorative products at Christmasworld also enhance the many festive occasions throughout the year.

More than 960 international manufacturers come to Christmasworld to showcase the very best in seasonal and festive decorations. Garden centres and DIY stores order their year's product assortment here. And as a florist, you'll find everything from handcrafted accessories to ribbons and candles at a single venue!

Event locations of the complementary programme

Hall plan with an overview of the complementary programme of the fairs Christmasworld, Floradecora, Paperworld and Creativeworld

Exhibition hall plan complementary programme 2017 (PDF, 109.32 KB)

Exhibition hall plan complementary programme 2017

Overview of the complementary programme of the fairs: Christmasworld, Floradecora, Paperworld and Creativeworld