Fast accesses

26 – 29.1.2018, Frankfurt am Main

Welcome to Floradecora

The new order platform for fresh flowers and ornamental plants from 26 – 29.1.2018 in Frankfurt am Main

The next Floradecora will be held from 26 – 29.1.2018:

Save the Floradecora 2018 date in your calendar (ICS, 6.08 KB)

Save the Floradecora 2018 date in your calendar

The freshest way in floral business

Fresh flowers and plants, ready-made flower arrangements and the right services are becoming ever more important in the retail trade – demand is growing and the decoration sector is flourishing. Fresh flowers and plants were more popular than ever at the last Christmasworld, the world's leading trade fair for seasonal and festive decorations. For this reason, Messe Frankfurt is now launching an innovative trade fair concept with new sales potential.


Exhibitor statements about Floradecora

“Garden centres, DIY stores, florists, hoteliers, event planners and gift boutiques need attractive presentations which can be incorporated into their range without great expense. It is precisely to these needs that we have tailored our products, and the concept is enjoying great success. Our stand was already full on Friday.”

FleuraMetz, Nancy van Kleef-van Duijvenbode

“The buyers at Floradecora are focused primarily on Christmas; for us, that is just perfect. That opens up new sales opportunities for us and new sales potential for the buyers. We have been talking with a major furnishing chain which we would not have reached on any other platform.”

Arbodania A/S, Michael Schnor, sales director

“We find the premiere of Floradecora very inspiring and international. The atmosphere is very pleasant and meetings have gone well so far. We had many new interested buyers. We noticed a very large number of florists, which we found interesting, since they are very receptive to new ideas for floral designs and flower arrangements.”

Barendsen Flowers Aalsmeer, Caroline Haakman

“From Floradecora we expected new target groups and direct contact with buyers, less with exporters. That is what happened. The quality of the visitors was good. Their interest was genuine. They also included some German garden centres. We are looking forward very positively to the way things go.”

Edelcactus, Harold Burger, sales manager

“The quality of the visitors was perfect. We reached the target group we wanted to reach – interior design and event planners. That is new business for us and thus very interesting.”

Primera Fashion Flowers, Jasper Veldt, sales manager

With Floradecora, which is being held from 26 – 29 January 2018 in Frankfurt am Main, we are creating in parallel with Christmasworld an ordering platform for immediately available cut flowers and ornamental plants. For you this means:

  • More sales for your business at the new top international event of year – right at the heart of the most profitable market in Europe.

  • Here you'll meet top buyers from new and familiar sectors with money to spend.

  • Present your ready-for-sale and ready-to-order products that can be sold immediately in retail outlets, and create a direct link between greenhouse and store.

  • Use an array of presentation areas at the fair to win over potential buyers.

  • Benefit, too, from the international Christmasworld consumer goods trade fair, which is being held in parallel.

Exhibitors at Floradecora 2017

PT Creations
Vreeken Bouvardia
Dümmen Orange
Royal FloraHolland
Bunnik Plants
De Haan Group
Arbodania A/S
Barendsen B.V.
Dutch Flower Group B.V.
Gebroeders van der Lugt B.V.
Goedegebuure Natural Decorations B.V.
Heembloemex Deco B.V.
Vreugdenhil Bulbs & Plants