Fresh flowers and plants, ready-made flower arrangements and the right services are becoming ever more important in the retail trade – demand is growing and the decoration sector is flourishing. Fresh flowers and plants were more popular than ever at the last Christmasworld, the world's leading trade fair for seasonal and festive decorations. For this reason, Messe Frankfurt is now launching an innovative trade fair concept with new sales potential.
With Floradecora, which is being held from 26 – 29 January 2018 in Frankfurt am Main, we are creating in parallel with Christmasworld an ordering platform for immediately available cut flowers and ornamental plants. For you this means: